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Kevel is an API-based ad server for multi-brand retailers, offering APIs for ad decisioning, campaign management, reporting, and catalog integration. It supports various ad formats, such as sponsored listings, native banners, video shelves, and email banners, while ensuring data compliance and secure integration of custom machine learning models.
Kevel is an API-based ad server for multi-brand retailers, offering APIs for ad decisioning, campaign management, reporting, and catalog integration. It supports various ad formats, such as sponsored listings, native banners, video shelves, and email banners, while ensuring data compliance and secure integration of custom machine learning models.
Kevel Platforms
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Kevel Overview
Kevel is an advanced API-powered platform designed to help businesses build and manage custom advertising solutions. By providing a suite of flexible tools, Kevel allows companies to create their own retail media networks, delivering tailored ad experiences that are fully integrated with their brand. The platform's API suite includes ad decisioning, campaign management, reporting, and catalog ingestion, which businesses can access through a simple and intuitive interface. This allows for the creation of dynamic, targeted ad placements across various digital environments, such as websites, apps, or in-store, with an emphasis on scalability and customization.
Kevel also offers robust audience management capabilities, leveraging first-party data to create a unified customer view. Its AI-powered features enhance ad targeting and segmentation, enabling businesses to deliver highly personalized and relevant advertisements. With advanced machine learning models to inform decisioning, forecasting, and pacing, Kevel ensures that ads are optimized for both advertiser performance and user experience. By enabling businesses to build unique ad solutions based on their specific data and brand, Kevel empowers companies to capture new revenue streams and provide a more engaging, tailored advertising experience.