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We've compiled a list of 175 free and paid alternatives to Google Analytics. The primary competitors include VWO Data360, ZoomInfo Chat. In addition to these, users also draw comparisons between Google Analytics and ZoomInfo Community Edition, Amplitude Analytics, CleverTap. Also you can look at other similar options here: Application Development Software, Mobile App Analytics Tools.


VWO Data360: advanced data analytics & optimization platform. Harness insights from web analytics, CRM & more. Automated testing using ML/AI to improve digital products provides robust reporting and data visualization for informed decision-making.

ZoomInfo Chat
Subscription

A B2B conversational marketing platform based on human interaction, ZoomInfo Chat accelerates sales team contact. Instant alerts notify the team of new and repeat visitors, increasing the likelihood of scheduling valuable meetings with potential cus…

ZoomInfo Community Edition is a database of millions of B2B contact profiles that you can access in exchange for providing ZoomInfo business contacts. The database of hundreds of thousands of contacts is updated every day to ensure it is up-to-date.

Amplitude Analytics
Free Subscription

Analytics platform for measuring user behavior and analyzing events on websites and mobile applications. It allows companies to collect data on user actions such as clicks, page views, interactions with interface elements, and analyze this data to u…

CleverTap
Free Trial Subscription

CleverTap is a mobile app marketing platform that helps developers and businesses collect, analyze, and use user data to improve engagement, retention, and conversion.

Mixpanel
Free Free Trial Subscription

Mixpanel is a product analytics tool that allows companies to track and analyze user behavior on their websites and mobile apps. It provides a variety of analysis features such as conversion measurement, event tracking, funnel analysis, audience seg…

AppsFlyer
Free Free Trial Subscription

AppsFlyer is a SaaS mobile app analytics and attribution platform that helps advertisers, publishers, and developers gain a complete view of the performance of their mobile advertising campaigns.

SE Ranking
Free Trial Subscription

All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

VWO Insights - Mobile App
Free Trial Subscription

VWO Insights for mobile apps provides real-time website traffic data, A/B experiment updates, and detailed analytics. Monitor metrics, receive experiment notifications, analyze results, and access important reports conveniently on your smartphone or…

SimilarWeb
Free Free Trial Subscription

Similarweb: detailed analysis of website traffic and competitive intelligence. Make the most of your online presence with comprehensive website traffic data. Examine tactics, assess results, and increase your market share!

Google Analytics is a powerful web analytics service that allows you to track and analyze website traffic. With Google Analytics, you can gain insights into how users interact with your website, where they come from, which pages they visit most frequently, and much more. It provides valuable data to help you optimize your website and improve its performance.

Google Analytics Platforms

tick-square iPhone
tick-square Android
tick-square Web-Based

Google Analytics Video and Screenshots

Google Analytics Features

tick-square Site Search Reporting
tick-square User Data
tick-square Entry and Exit Pages
tick-square Conversions
tick-square Sessions - Digital Analytics
tick-square Returns Tracking
tick-square Retention Tracking
tick-square Rate of Return Analysis
tick-square Mobile Reporting
tick-square Event Tracking
tick-square Site Search Tracking
tick-square Segmentation
tick-square Engagement Tracking
tick-square Dashboards
tick-square Performance and Reliability
tick-square User, Role, and Access Management
tick-square Trending Channels
tick-square Create custom reports
tick-square Visitor recording
tick-square Engagement analytics
tick-square Real-time analytics

Top Google Analytics Alternatives

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